Green issues have been used as a marketing tool. Sometimes these green claims are completely meaningless.
Now it really is, believe it or not, 90% of the films are green lit, not by the studio heads, but by the marketing department.
I love being a producer, and I think I essentially still operate as a producer even though I now have control of marketing and the ability to green-light shows - something every producer wants but that they don't get!
My e-books sales have overtaken everything else, so I think all the marketing has become very much driven by the author now because of social media.
Green is the prime color of the world, and that from which its loveliness arises.
Pedro Calderon de la Barca
Marketing has always been about the same thing - who your customers are and where they are.